ROPOwhich stands for research online, purchase offline and vice versa, is the first undertaking of its kind in the UK, and is set to unlock unique insights into multi-channel shopping behaviour and the cross-flow between digital and physical stores for retailers and brands.

This monitor is a major proprietary research initiative based on data gathered from a database of 7,000 UK consumers, comprising of a representative panel of the UK population. The study is ongoing and will produce fresh data every six months.

Read more or view excerpt from the monitor