Olay, a product of P&G is a market leader in many countries around the world including the USA, UK and China and makes a range of skin-care products aimed at meeting a wide range of women’s skin-care needs. In 2011-12 Fullsix worked with the Brand Agency Lead at Olay’s regional office to develop a global digital toolkit for all of their boutique products.

The toolkit consisted of a range of standard and expandable digital banners, olay.com webpages and an email newsletter and was distributed to the wider regional level and some local markets. The toolkits were designed to ensure P&G could maintain a consistency of branding, messaging and creative look & feel across markets as well as to reduce overall creative costs for launching a product globally.