In 2012 Cadbury sponsored the Olympics and needed a new destination website to provide content about their brands’ Olympic campaign known as the ‘Cadbury Unwrap Gold’. The concept centred on customers finding either a VIP Gold Ticket or a code to be entered online to win packages taking them to the games. The website was set-up to cater primarily to this code redemption whilst also ensuring the front-end design was usable, fun and responsive supporting the entire campaign.
One of the core issues to overcome was ensuring people actually believed they had a chance to win and go to the games. FullSIX solved this by developing an interactive map and live feed showcasing winners from around the country and thereby proving that tickets were out there and being won.