The way people research, evaluate and buy products and services has changed dramatically. We power browse more than read, using our fast thinking system to make rapid decisions, making it much harder for communications to cut through.
People are constantly connected to the world around them, engaging with thousands of pieces of content every day. This is generating huge volumes of data – data that says a lot about them, including what they like, where they go and what they buy.
All of this data presents a massive opportunity for brands to get cut through and ‘stick’, providing them with more insight as to when, where and how to best connect with people. We call this the ‘moment of opportunity’.
We create engaging and effective ‘always on’ experiences by connecting with people at those key moments of opportunity. In order to find these moments we use a 4 pronged approach.
The insights into a person’s behaviour, such as what they browse or search for, where they go, and what messages or media channels they interact with.
The picture of people as individuals. They may or may not be a customer, but they might be a car fanatic, a travel junkie, or a foodie. Profiling helps us to understand people so we can design better, more relevant communications.
The tangible ways a person can connect with the brand, for example through a device such as a smartphone, or through channels such as digital advertising, email, or in store.
The product features, functions and benefits that we have to offer through our content and communications.
By working collaboratively with our clients, we get to market quickly and effectively through an iterative think, create, test and learn approach that encompasses…
Data helps us find the best audience for brands, as well as what we should say to them, and where we can reach them.
Using digital-first, data-driven media, we create meaningful, relevant connections between people and brands.
Strategy, ideation, planning and making all help us connect people to brands through engaging experiences.