19 February

A Recipe for Client Happiness?

A Recipe for Client Happiness?

Foodie and Account Director Matt Booth discusses Gazpacho, Passion and a Happy Client.  Is there a recipe for client happiness? Is there a magic formula that means you throw everything together a la Jamie Oliver and 15 minutes later you’re left with perfection? Sadly no. For a recipe to work, all the inputs (ingredients) and […]

17 February

Keep it Simple, Stupid!

The vast majority of my working life has been in advertising. I’ve been lucky enough to travel the world in style and I have also been fortunate enough to work on some great brands and with countless truly brilliant people. I have learned an awful lot along the way but the lesson I value most […]

11 February

6 copywriters I’d take on a date, this Valentine’s Day

6 copywriters I’d take on a date, this Valentine’s Day

With Cupid’s arrow aimed at my computer screen and having had my idea of “6 side-by-side photos that prove FullSIX’s CEO is Justin Bieber’s twin” vetoed, this is the best topic I could think of. (here’s a sneak peak of what could have been.) For your delight, I will try to weave in a few […]

28 January

A look ‘Back to the Future’ – Top UX trends of 2014 & 2015

A look ‘Back to the Future’ – Top UX trends of 2014 & 2015

Welcome to the official year of Marty Mc Fly with his auto-lace kicks and hover board (both of which are now real). As we approach the end of January 2015 and the Polar Vortex continues to menace both sides of the Atlantic, I’d like to take a quick look back on what was big in the […]

22 January

Predicting 6 Tech Trends for 2015

Predicting 6 Tech Trends for 2015

Boiling a potential year of change and innovation into six headlines in a listicle is always going to be a challenge. JWT choose 100 (across all strands of culture) and other reports have their stab at predictions each year. This is my list, and is neither exhaustive nor conclusive. It’s simply a selection of things […]

8 December

The Sharing Economy

We used to live in a world where hitching a lift with a stranger classified you as a hitchhiker. Or staying the night in a stranger’s home usually meant you were a bit of a long haired hippy or having a one night stand. We also used to live in a world where businesses and […]

2 October

FullSIX launches ROPO in the UK

FullSIX launches ROPO in the UK

Multichannel, Omni-channel, cross channel. Everybody talks about it but we’ve actively measured it. In fact, we’ve produced the UK’s largest in-depth and on-going study of cross channel shopping for 44 of the country’s biggest non-food retailers. What is ROPO? ROPO, which stands for research online, purchase offline and vice versa, is the first undertaking of its kind in the UK, and is […]

22 September

Lessons from the Scottish referendum

Lessons from the Scottish referendum

So Scotland has voted to stay with the Union but with increased powers for their own parliament. As a Scot long settled in England, how do I feel? Relieved I think is my first reaction. Rightly or wrongly, a ‘Yes’ vote would have created huge short-term economic uncertainty. That can only have damaged us all; […]

21 August

From the classroom to the FullSIX London studio

This week we had a young student join us at FullSIX London to learn about advertising and get firsthand experience of agency life. As happy as he was to join us we were glad to have Euan on board to get a peek into how youngsters today think. For a 14 – year old, Euan […]

20 August

Accessories by Dobson – adventures in 3D printing

Accessories by Dobson – adventures in 3D printing

We’ve had a Makerbot replicator in the agency for a little over a year and a half now. It was bought after our CEO put a copy of Chris Anderson’s Makers book in my hand and proclaimed this the start of the new Industrial Revolution. There is, I think, some merit to this claim, although […]