4 July

The Evolution of Mobile First Shopping

With 81% of all UK adults owning a smartphone and spending 60% more time on their smartphone than on any other device, it’s now a matter that mobile is crucial for every brand. Statistics indicate that by 2020, two-thirds of all online retail will take place via a mobile device. This reinforces the reality that […]

6 March

Go Hack Yourself

Go Hack Yourself

Today there is almost no need for us to step out of our comfort zones. Google, Amazon, FaceBook, LinkedIn, connected TV etc. have all allowed us to create our own ‘walled gardens’. All ensuring we have immediate access to only the things that are relevant and of interest to us. And yet, as amazing as […]

23 February

Relevancy is So Yesterday

Relevancy is So Yesterday

Dean Lanzman, Head of Data and Loyalty talks ‘relevancy’ and why he’s flogging off his son’s Optimus Prime.  Let me start by winding the clock back a few months to last Christmas.  What was once a pleasant and self indulgent experience, pre arrival of our son, has now become an all encompassing and somewhat painfully […]

19 February

A Recipe for Client Happiness?

A Recipe for Client Happiness?

Foodie and Account Director Matt Booth discusses Gazpacho, Passion and a Happy Client.  Is there a recipe for client happiness? Is there a magic formula that means you throw everything together a la Jamie Oliver and 15 minutes later you’re left with perfection? Sadly no. For a recipe to work, all the inputs (ingredients) and […]

17 February

Keep it Simple, Stupid!

The vast majority of my working life has been in advertising. I’ve been lucky enough to travel the world in style and I have also been fortunate enough to work on some great brands and with countless truly brilliant people. I have learned an awful lot along the way but the lesson I value most […]

28 January

A look ‘Back to the Future’ – Top UX trends of 2014 & 2015

A look ‘Back to the Future’ – Top UX trends of 2014 & 2015

Welcome to the official year of Marty Mc Fly with his auto-lace kicks and hover board (both of which are now real). As we approach the end of January 2015 and the Polar Vortex continues to menace both sides of the Atlantic, I’d like to take a quick look back on what was big in the […]

22 January

Predicting 6 Tech Trends for 2015

Predicting 6 Tech Trends for 2015

Boiling a potential year of change and innovation into six headlines in a listicle is always going to be a challenge. JWT choose 100 (across all strands of culture) and other reports have their stab at predictions each year. This is my list, and is neither exhaustive nor conclusive. It’s simply a selection of things […]

8 December

The Sharing Economy

We used to live in a world where hitching a lift with a stranger classified you as a hitchhiker. Or staying the night in a stranger’s home usually meant you were a bit of a long haired hippy or having a one night stand. We also used to live in a world where businesses and […]

4 August

The UX of UX: A Dusty Springfield Approach

The UX of UX: A Dusty Springfield Approach

As Dusty Springfield sang “The Windmills of Your Mind” in 1969 she touched on an important (if not ostensibly psychedelic) concept, “A Wheel within a Wheel”. This recursive concept is the basis of this article, looking at how UX deliverables and presentations can use the very principles they are demonstrating, on themselves to ensure they […]

3 July

The T-Rex escaped because John Hammond didn’t know about Quality Assurance

The T-Rex escaped because John Hammond didn’t know about Quality Assurance

  Thanks to the imagination of Michael Crichton and the hundreds of dollars in Steven Spielberg’s back pocket, we can enter a world where humans and dinosaurs live in the same period of time and humans are at the top of the food chain. We’ve all seen the 1993 classic (if you haven’t – really?!) […]