4 July

The Evolution of Mobile First Shopping

With 81% of all UK adults owning a smartphone and spending 60% more time on their smartphone than on any other device, it’s now a matter that mobile is crucial for every brand. Statistics indicate that by 2020, two-thirds of all online retail will take place via a mobile device. This reinforces the reality that […]

29 March

Why do we exist?

Once upon a time, not so very long ago, the agency world was pretty simple.  Media agencies largely employed people to plan or buy media campaigns. Creative agencies did their thing, PR agencies theirs, and so on and so forth.  There would be some elbows, but roles were fairly clear and everyone worked in a […]

29 March

Social commerce: do you buy it?

We know that social media is a hugely impactful influencer of buying decisions. But how many people actually want to then go on to buy in social? With brands growing their advertising spends, platforms trying to find the next big thing to draw in new users, and ever more data available to target those users, […]

29 March

Tech ate the mouse: The rise of new interfaces

“It’s still no match for the hardware keyboard you get on a BlackBerry or Treo, but it certainly beats any standard cell phone keypad. [iPhone’s on screen keyboard]” commented PC World Staff in their review of the first iPhone in 2007. Although Steve Jobs asked the users to “trust” the keyboard, most needed a few […]

29 March

Act smart. Think small.

Big ideas, big data, big news, big change, big trends or the next big thing… …Perhaps we’ve been so caught up with our grandiose ambitions that we’ve failed to recognise the impact that the little things can have on our lives? Meanwhile, it’s the right swipe, Facebook Like button, Emoji quick responses and slimline hamburger […]

30 March

The benefits of accessible websites

The benefits of accessible websites

An accessible website will not only be beneficial for your organisation, it will be beneficial for your users. Making your content accessible to users of all abilities can increase the overall reach of organisations’ content and improve usability. So what exactly is web accessibility and why is it important to optimise your website for accessibility? What […]

24 March

The Importance of Process

The Importance of Process

Those familiar with the tragic events of the Costa Concordia and Captain Francesco Schettino, can appreciate that the story is not simply heartbreaking, but a reminder of what can happen if the correct processes and procedures are not followed. My role as a Project Manager in a digital communications agency may not see me in […]

16 March

Goodbye Pink Teddies

Goodbye Pink Teddies

Dear Pink Teddies, A couple of weeks ago it would have never crossed our minds we’d ever be saying this. But we’re sorry to see you go. Please don’t take this the wrong way, but there’s only so many times we can explain to our clients our unique taste in art; which involves you being […]

6 March

Go Hack Yourself

Go Hack Yourself

Today there is almost no need for us to step out of our comfort zones. Google, Amazon, FaceBook, LinkedIn, connected TV etc. have all allowed us to create our own ‘walled gardens’. All ensuring we have immediate access to only the things that are relevant and of interest to us. And yet, as amazing as […]

23 February

Relevancy is So Yesterday

Relevancy is So Yesterday

Dean Lanzman, Head of Data and Loyalty talks ‘relevancy’ and why he’s flogging off his son’s Optimus Prime.  Let me start by winding the clock back a few months to last Christmas.  What was once a pleasant and self indulgent experience, pre arrival of our son, has now become an all encompassing and somewhat painfully […]