29 March

Why do we exist?

Once upon a time, not so very long ago, the agency world was pretty simple.  Media agencies largely employed people to plan or buy media campaigns. Creative agencies did their thing, PR agencies theirs, and so on and so forth.  There would be some elbows, but roles were fairly clear and everyone worked in a […]

29 March

Social commerce: do you buy it?

We know that social media is a hugely impactful influencer of buying decisions. But how many people actually want to then go on to buy in social? With brands growing their advertising spends, platforms trying to find the next big thing to draw in new users, and ever more data available to target those users, […]

29 March

Tech ate the mouse: The rise of new interfaces

“It’s still no match for the hardware keyboard you get on a BlackBerry or Treo, but it certainly beats any standard cell phone keypad. [iPhone’s on screen keyboard]” commented PC World Staff in their review of the first iPhone in 2007. Although Steve Jobs asked the users to “trust” the keyboard, most needed a few […]

29 March

Act smart. Think small.

Big ideas, big data, big news, big change, big trends or the next big thing… …Perhaps we’ve been so caught up with our grandiose ambitions that we’ve failed to recognise the impact that the little things can have on our lives? Meanwhile, it’s the right swipe, Facebook Like button, Emoji quick responses and slimline hamburger […]